The annual retail sales of ice-lollies are over 17 billion HUF
According to Nielsen market research company; over the past 12 months between July 2008 and June 2009 – the sales of ice-lollies excessed 17 billion forints in the organized retailing.
A total amount of 23 million liters of cold sweets sold in shops during the period, 3 percent less than before. In value market has been grown by 2 percent between July 2008 and June 2009, compared to the previous twelve months. The impulse ice-lollies became cheaper June this year, compared to last year's June.
While the average consumer price this year, was 1114 HUF per liter in June while 1301 HUF per liter was in June 2009 and 1221 HUF per liter was in the June of 2008.
In June this year 70 percent of the impulse ice-lollies were own brand of the chains, compared to the 55 percent datas of 2008 and 2007.
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