Sainsbury’s Christmas ad celebrates grocer’s 150th year

Sainsbury’s has released its 2019 Christmas advert which illustrates the grocer’s history as it celebrates its 150th year of trading.

The Big 4 grocer’s TV campaign, which is already online, will air during ITV’s Emmerdale tonight and tells a Christmas story based around the first Sainsbury’s store, which opened in 1869.

The ad follows the story of an orphan, Nick, who is wrongly accused of stealing a clementine from the Sainsbury’s store.

After enduring several trials, he turns out to be the child who will one day be Father Christmas.

Retail Gazette