Sainsbury’s Christmas ad celebrates grocer’s 150th year
Sainsbury’s has released its 2019 Christmas advert which illustrates the grocer’s history as it celebrates its 150th year of trading.
The Big 4 grocer’s TV campaign, which is already online, will air during ITV’s Emmerdale tonight and tells a Christmas story based around the first Sainsbury’s store, which opened in 1869.
The ad follows the story of an orphan, Nick, who is wrongly accused of stealing a clementine from the Sainsbury’s store.
After enduring several trials, he turns out to be the child who will one day be Father Christmas.
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