A 110-day promotion campaign was launched by the 110-year-old Theodora
Hungary’s historic mineral water is 110 years old. Theodora’s bottler, the Szentkirályi-Kékkúti Mineral Water Ltd. launched a 110-day promotion on the occasion of the jubilee anniversary.
The campaign focuses on the brand’s close bond to nature and the Lake Balaton, so the main prize is an electric car, the zero-emission Volkswagen e-up; while the Balcsi Original designed a unique notebook and T-shirt for the birthday that was inspired by the original purity and refreshing effect of Theodora.
Duration of the campaign is : 29 May – 15 September
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