Lidl Targeting 100 New Stores In France By 2022

Discounter Lidl is aiming to open 50 new stores a year in France by 2022, following its busiest year for new store openings in the country.

Since 2012, Lidl has invested €4.5 billion in France in expansing its store network, an investment that has paid off – it broke the 6% market share mark in 2019 for the first time, and finished the year with 6.2% of the market, according to Kantar.

Between 2010 and 2018, the discounter saw its French turnover increase by 4.5%.

ESM