Danone attacks with ten-cent yoghurt

Danone turns to the markets of developing countries, because it has exhausted the growth opportunities of wealthy countries according to the Wall Street Journal. The company therefore aims to conquer poorer markets with cheap products.

Already 42 percent of the company’s sales come from developing markets, where the goal is to reach the number of one billion customers per month by 2013. The range is designed in a way that it will suit those as well who spend only a dollar a day, thus 10-cent (23 forints) yoghurts are going to be sold – writes Origo.