Word of Mouth campaign to promote Dreher Summer Moment

In the new WOM campaign of trnd and Dreher 1000 casual testers, mostly men from the target group of Dreher can test the new Dreher Summer Moment beer.

The Dreher Summer Moment is a special limited edition beer, made of three kind of hops. Its special feature is that beside the true taste of beer it has a pleasant citrus aroma that offers real refreshment. The slight citrus flavor is provided by the third kind of slightly bitter taste of hop.

The task of the participants' in the word of mouth advertising campaign is to talk about the new product to more and more people and not just to tell but taste the Dreher Summer Moment new beer specialty with friends and acquaintances.