Tag "omnichannel élmény"
Kroger invests in cross-channel customer experiences
The grocer is planning on piloting drive-thru pickup lanes and tools to help associates more efficiently prepare items for pickup. Kroger sees digital sales as an important growth accelerator for the...
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Omni-marketing from Australia
The POPAI and Shop! * chapters are watching each other on all five continents. This time we got a summary of omni-channel experience in retail and in the FMCG sector....
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Digital ecosystem
On 28 November Heineken was the host of the last POPAI meeting in 2019. Sales director Zoltán Eszéki welcomed participants and gave the floor to the host of the event,...
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