Business Days 26-29 September 2017
Trade TV – We are focusing on the FMCG channels

Date: 2017. 09. 26. 10:00

You can take a 20% discount if you have an account with 31st May!

Tapolca, Hotel Pelion,
Pellywood Agóra studio

26-29 September 2017

Teaser video, Business Days 2017

Members of the Chain Bridge Club participate in the discussion and the conference:

László Hovánszky president (Metspa); Dr Jenő Andics (Carneol); Sándor Baja (Randstad); László Benedek (Visonta Projekt); Dr Péter Boros (Laurel); Dr Gábor Csirszka (Estraco); Tamás Csongovai (Delega); Endre Fazekas (Sió-Eckes); Zoltán Fekete (Branded Goods Association); György Földesi (Binzagr); András Gyenes (Scitec); Zoltán Házi (Budapest Wholesale Market); Zsuzsanna Hermann (Trade magazin); István Justin (Apis); Ferenc Kedves (Partner in Pet Food); Dr Ákos Kozák (GfK); Dr András Köves (NT); Szilvia Krizsó (Krizshow); Tibor Kujbus (Reál); Péter Magyar (Tradeover); Dr Géza Miklósvári (MAGYÜSZ); József Rácz (Prémium Garden); Kornél Saltzer (Mecsek Füszért); Attila Sófalvi  (Mars); György Sóskuti (Nestlé); Gergő Soltész (FHB); Bernadett Strasser-Kátai (Real Nature); Péter Szautner (FrieslandCampina); Tibor Székács (Aldi); Dr Imre Tímár (Tanner Trade); Zoltán Tóth (MindZ); Zsolt Vuleta (Borsodi); Dr Béla Fischer; Ferenc Kuti; István Matus; László Murányi; Zoltán Poór; György Seregi; Gábor Soltész; Judit Szalókyné Tóth; László Szilágyi; József Tarsoly; Bálint Zsinkó

Tuesday, 26 September

SUPERMARKET, PETROL STATION SHOP CHANNEL

10.00-12.30 NEWS News roundup
MODERATOR: Dr Béla Fischer, Chain Bridge Club member
Let’s watch some television – The past and the future in 10 minutes
SPEAKER:
Dr Zsolt Feldman, deputy state secretary responsible for agriculture, Ministry of Agriculture
FMCG retail’s superb perfomance – Will it become the engine of the whole food industry?
Dr Gábor Karsai, deputy CEO, GKI Economic Research
The difference between the short and the long term – The Hungarian economy’s growth path
Tamás Éder, president, Federation of Hungarian Food Industries
An abundance of challenges – Realistic and supposed expectations from Hungary’s food industry 
Matthias Krön, president, Donau Soja Association
Differentiation – The key to the success of food industry brands
Zoltán Házi, National Trade Association presidency member
Let’s hope that things won’t change!
Dr Ákos Kozák, managing director, GfK
An original vision about the Hungarian retail sector
Kateryna Edelshtein, managing director, AC Nielsen
A new era in everyday shopping

12.30-14.00 NOON BELLS A culinary tour in the restaurant

14.00-15.00 STUDIO DISCUSSIONS Suppliers in the studio
MODERATOR: László Benedek commercial and marketing director Visonta Projekt
Special performances from suppliers – Channel-specific answers to tough challenges
ROUNDTABLE DISCUSSION PARTICIPANTS:
Tamás Ács, director of commerce, Unilever Magyarország
Tibor Bagdi, managing director, Foodbox
Attila Sófalvi, market director, Mars Magyarország
Linda Szommerné Egyed, managing director, FINO-FOOD
Zoltán Venter, managing director, SCA Hygiene Products

SPEAKER:
Linda Szommerné Egyed, managing director, FINO-FOOD
The sky is the limit – Even in the dairy sector there can be something new under the sun
Tibor Bagdi, managing director, Foodbox
Foodbox – A box that is tastier than before

15.00-15.30 COMMERCIAL BREAK The latest news in the lobby

15.30-17.30 DEBATE Channel-specific retail roundtable
MODERATOR:Dr Ákos Kozák, managing director, GfK
ROUNDTABLE DISCUSSION PARTICIPANTS:
Tibor Balogh, managing director, OMV Hungária
Zsolt Gyelán, deputy president, CBA and managing director, Partner Log
Péter Gyúrós, convenience retail manager CEE, SHELL Hungary
Gabriella Heiszler, managing director, SPAR Magyarország
János Mezei, director of commerce, CO-OP Star
Dr András Orosz, head of retail, MOL
Gábor Papp, head of convinient format hungary, TESCO

SPEAKER:
János Mezei, director of commerce, CO-OP Star
Innovating efficiently in supermarkets
Klára Tihanyi, exhibition director, Hungexpo
A star is born – News from Sirha Budapest

17.30-17.50 COMMERCIAL BREAK The latest news in the lobby

17.50-18.50 TALKSHOW A chat with celebrity guests
MODERATOR: Szilvia Krizsó
Festival-dependent brands and brand-dependent festivals
SPEAKER:
Károly Gerendai businessman, Founder of Sziget Fesztivál

18.50-20.30 WHO KNOWS WHAT? Taking a break with the cameras off

20.30-22.00 A WHIRLWIND OF FLAVOURS Restaurant adventures

22.00-23.30 NIGHT PROGRAMME Entertainment programmes
DUMASZÍNHÁZ stand-up comedy with Balázs Beliczai, Balázs Hajdú, Dániel Mogács

23.30-24.00 RAFFLE

Gallery, 26 September 2017


24.00 END OF BROADCAST

Wednesday, 27 September

HUNGARIAN-OWNED RETAIL CHAINS, FRANCHISE, WHOLESALE, NATIONAL TOBACCO SHOP CHANNEL

10.00-12.30 NEWS News roundup
MODERATOR: Dr András Köves, business development and marketing director, NT Kunsági Éden
We have nothing to lose but our chains!
SPEAKER:
Gergő Soltész, deputy director general FHB Bank
Macroeconomic challenges
Gergely Papp, deputy director general, Hungarian Chamber of Agriculture
For a stronger agri-food economy
Dr Mischalis Cristou, CEO Europe, Retail Zoom
Beyond market share…
László Murányi, former president, Hungarian Franchise Association
The role of franchise systems in Hungary and in other parts of the world
Zoltán Tóth, owner and managing director, Trafik.hu
A special retail channel from a retailer’s perspective – The present and future of Hungarian tobacco shops
Dr Attila Forgács, gastro-psychologist
Taste of the message… – Food preferences and phobias

12.30-14.00 NOON BELLS A culinary tour in the restaurant

14.00-15.00 STUDIO DISCUSSIONS Suppliers in the studio
MODERATOR: László Szilágyi, business coach, ActionCOACH
ROUNDTABLE DISCUSSION PARTICIPANTS:
Eszter Benedek, managing director, Magyar Termék
Krisztina Bódi, marketing and PR director, Kometa’99
István Erdélyi chairman and CEO, Gallicoop
Olga Pavlova, owner and managing director, Detki Keksz
Dr János Rákóczi, commercial director, eisberg
Zoltán Soós, owner and managing director, Soós Tészta

SPEAKER:
Eszter Benedek, managing director, Magyar Termék
Let’s show world-class Hungarian quality to the world! – The strength in acting together
István Erdélyi chairman and CEO, Gallicoop
When there is fierce competition, innovate or quit! – Integration for a competitive advantage

15.00-15.30 COMMERCIAL BREAK The latest news in the lobby

15.30-17.30 DEBATE Channel-specific retail roundtable
MODERATOR: Judit Szalókyné Tóth, Chain Bridge Club member
ROUNDTABLE DISCUSSION PARTICIPANTS:
Tamás Deák, deputy CEO of commerce, Chef Market
Gabriella Heiszler, managing director, SPAR Magyarország
Imre Horváth, CEO, METRO
László Szili, commercial director, REÁL Hungária
András Kulcsár, president, ND Klaszter, National Tobacco Retail Association expert
Zoltán Noszlopy, purchasing director, CBA and managing director, Partner Log
István N. Szabó, managing director, Z+D
József Rácz, franchise owner, VitaminSzalon and managing director, Prémiumkert
Attila Szabó, purchasing director, CO-OP Hungary
László Szili, commercial director, REAL Hungária

SPEAKER:
Gabriella Heiszler, managing director, SPAR Magyarország and Tamás Nyíri, purchasing director, Hell Energy Magyarország
Cooperation, dynamism and progress in the light of synergies
Zoltán Tóth, CEO, DigInStore
The place and role of FMCG products in National Tobacco Shops – Digital solutions for increasing sales
Judit Üveges, head of B2C and B2B sales, Intrum Justitia
Facts and misbeliefs – Does a company without receivables exist?
Zoltán Kádár, representative, Loyalty & More
Customer loyalty done differently

17.30-18.00 COMMERCIAL BREAK The latest news in the lobby

18.00-19.00 TALKSHOW A chat with celebrity guests
MODERATOR: Szilvia Krizsó
Innovators in customer experience

Zoltán Peresztegi, digital innovation consultant speaks live from Los Angeles

After the discussion the award ceremony of the

MASTERCARD – RETAILER OF THE YEAR 2017 competition will take place.

19.00-20.30 WHO KNOWS WHAT? Taking a break with the cameras off

20.30-22.00 A WHIRLWIND OF FLAVOURS Garden Party

22.00-22.30 RAFFLE

22.30-01.00 NIGHT PROGRAMME Entertainment programmes
NEOTON PARTY courtesy of Rossmann, DJ Dominique Party

01.00 END OF BROADCAST

Gallery, 27 September 2017

Thursday, 28 September

HYPERMARKET, DRUGSTORE CHANNEL

10.00-12.30 NEWS News roundup
MODERATOR: Sándor Baja, managing director, Randstad Hungary, Romania and Czech
Perception is reality – What is it like to work in a hypermarket from the average employee’s perspective?
SPEAKER:
Zsuzsanna Hermann, chairperson of the Board of Trustees, Chain Bridge Foundation and István Matus, member of the Board of Trustees, Chain Bridge Foundation
Join us and be the mentor of a secondary school student!
Aleksandre Tutberidze research analyst, Euromonitor International
Global consumer trends and retail trends with FMCG industry
Kateryna Edelshtein, managing director, AC Nielsen
Predictive consumerism
Erik Vágyi, research director, Kantar-Hoffmann
Brand equity and image perception of hypermarkets
Zoltán Fekete, general secretary, Branded Goods Association Hungary
The Gummy bear is always greener on the other side of the fence – Facts and ‘alternative facts’ in the topic of food quality ‘double standards’
Anita Mekler, partner, PricewaterhouseCoopers Magyarország
How to attract young carrier starters?

12.30-14.00 NOON BELLS A culinary tour in the restaurant

14.00-15.30 STUDIO DISCUSSIONS Suppliers in the studio
MODERATOR: Zoltán Fekete, general secretary, Branded Goods Association Hungary

SPEAKERS AND ROUNDTABLE DISCUSSION PARTICIPANTS:
Dr Ágnes Fábián, president, Henkel Magyarország and Ottó Németh, marketing director and general manager of Beauty Care, Henkel Magyarország
Henkel on the innovation superhighway
Jean Grünenwald
managing director, Nestlé Hungária and György Sóskuti, sales director, Nestlé Hungária
Nestlé. Good food, good life
Together for shoppers through life
Péter Szautner,
CEO, FrieslandCampina and Ferenc Szecskó, marketing director, FrieslandCampina
Brands on a mission
Collective category development in the dairy sector
László Niklós,
managing director, Coca-Cola and György Galántai, sales director, Coca-Cola
Behind the scenes – On the path to succces enclosed in a bottle

15.30-16.00 COMMERCIAL BREAK The latest news in the lobby

16.00-17.30 DEBATE Channel-specific retail roundtable
MODERATOR: Zoltán Poór, Chain Bridge Club member
Miracles don’t exist – But drugstores and hypermarkets do!
ROUNDTABLE DISCUSSION PARTICIPANTS:
László Flórián, managing director, Rossmann
Gabriella Heiszler, managing director, SPAR Magyarország
Mariann Józsa, managing director, dm
István Korbély, owner, owner, EuroFamily and Napcsillag
Le Thanh Huyen, owner, Azúr Drogéria
Gergő Tőkei, hypermarket director, AUCHAN

SPEAKER:
László Flórián, managing director, Rossmann
No international marketing, please
Dr Péter Boros, managing director, Laurel
Increasing efficiency in the checkout zone
Szilárd Szelei, CEO, JCDecaux
Smart shopping: What will the street furniture of the future have to offer?
Dávid Donkó, research director, Product of the Year
What should a marketing manager do if their product wins a prize?

17.30-18.00 COMMERCIAL BREAK The latest news in the lobby

18.00-19.00 TALKSHOW A chat with celebrity guests
MODERATOR: Krizsó Szilvia
Stars on television: Faces from FMCG commercials
Guests: Claudia Liptai and Attila Árpa, Attila Till

19.00-20.00 WHO KNOWS WHAT? Taking a break with the cameras off

20.30-21.15 A WHIRLWIND OF FLAVOURS Gala Dinner

21.15-22.00 AWARD CEREMONIES
Lifetime Achievement Award, SuperStore Award, Birthday Celebrations

22.00-04.00 NIGHT PROGRAMME Entertainment programmes
Enikő Détár & Gábor Gábriel Farkas and dancers, followed by live music by the Vegas Showband

04.00 END OF BROADCAST

Gallery, 28 September 2017

Friday, 29 September

E-COMMERCE, DISCOUNT SUPERMARKETS CHANNEL

10.00-11.30 NEWS News roundup
MODERATOR: Bálint Zsinkó, Chain Bridge Club member
SPEAKER:
György Jaksity, president, Concorde
Who will have the last laugh? – Why are the countries with a bad economic policy sad in the end and why do the investors who realise this have the last laugh?
Iván Rédey Association for-E-Commerce member
E-commerce in numbers
Kálmán Majtényi, deputy CEO, Magyar Posta
Parcel delivery in the future – Innovative solutions in Hungary and abroad
Rita Csillag-Vella, client service director, GfK
Be where your shoppers are
Tünde Turcsán, business development manager, GfK
The discounter experience (?)

11.30-12.00 COMMERCIAL BREAK The latest news in the lobby

12.00-14.00 DEBATE Channel-specific retail roundtable
MODERATOR: Dr Péter Boros, managing director, Laurel
ROUNDTABLE DISCUSSION PARTICIPANTS:
László Flórián, managing director, Rossmann
Viktória Lucenkó, innovation director, AUCHAN Magyarország
Sándor Nagy, managing director, G’Roby
Dr Károly Práth, head of business development, Online Príma
Andrea Rácz-Fodor, grocery home shopping operations manager for CE, TESCO
Iván Rédey, managing director, Mall.hu

SPEAKER:
Iván Rédey, managing director, Mall.hu
Online is the offline of the future
Péter Kurucz, head of retail verticals of AC Nielsen and Brandbank services and Krisztina Vatai, business development director, GS1 Magyarország
One Database To Rule Them All

14.00-15.00 A culinary tour in the restaurant

15.00 END OF BROADCAST

Gallery, 29 September 2017

More information, contact the marketing@trademagazin.hu address!

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