Modernised METRO stores more customer-friendly

By: trademagazin Date: 2009. 02. 05. 08:00

The average size of stores belonging to Metro Kereskedelmi Kft in Hungary is 8,000 square meters. At the end of 2008, the total number of Metro stores was 13, with a combined floor space of 100,000 square meters, following the modernisation of the Debrecen and Győr units. Metro has been taking active steps to reduce the environmental impact of its activities for years. These include selective waste collection, collection of hazardous waste free of charge and the reduction of energy consumption. The Metro group has undertaken to reduce its CO emission per square meter of floor space to 345 kilos by 2015. Developments intended to increase convenience include a new layout, information desks and product samples. A private label composed of quality Hungarian products was launched under the name Corvinus in 2008. A new arrangement for shelves was also introduced, with different colours marking different departments. Dynamic LCD and plasma walls are used in the consumer electronics department and professional advice is available at the Elektro-Gasztro desks. The assortment of fruits, vegetables, meat, wine and delicacies has been expanded recently in order to provide a better service for HoReCa customers. Sommeliers help customers in choosing wine from the premium assortment of 450 Hungarian and 80 imported wines offered in Metro Cash & Carry stores. A unique assortment of sea food is also available. Metro also focuses on private labels representing good quality. In 2009, solutions offered for professional partners will continue to be perfected and an optimal assortment will be maintained.

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