New CEO at McDonald's

By: trademagazin Date: 2015. 02. 02. 11:06

On Wednesday, the McDonald's announced that Chief Brand Officer Steve Easterbrook will replace Don Thompson as chief executive from 1 March.

Macdonalds

Easterbrook, 47, turned around McDonald's operations in the UK, where he was born, by putting the focus back on its burgers and burnishing consumer perceptions about the company, according to press reports.

The world's largest fast-food chain, with more than 36,000 restaurants around the globe, is struggling to appeal to younger and more upscale diners who are seeking out fresher, healthier fare. (MTI)

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