Welcome to our circle! – The picture of the day
Burger King and McDonald’s are to each other what Pepsi Cola and Coca Cola are to each other – their advertising communication is often based on each other’s praise.
The most recent example is BK’s advertising poster, with which they responded to Meki’s two new plant-based products – in a relatively cultured way. The caption: Hello, you two! Welcome to the plant-based family!
Of course, this story is not about the fact that BK was well ahead of its competitors in the area of meat-free products: they simply developed their range with a different concept (for which, in the past year, they received sarcastic comments not only from their competitors).
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