Sweetener is most accepted as a soft drink ingredient

By: trademagazin Date: 2015. 11. 13. 09:56

A survey conducted on sweeteners by Szinapszis this summer found that the proportion of conscious buyers increased in the soft drink, fruit juice, confectionery and fruit product categories, in terms of both sugar content and sweetener types used. A relatively large proportion of consumers accept sweetener use in soft drinks, as two thirds of respondents think it can be justified and beneficial in the category.

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