Representing products the Target way – experience-based professional equity building

Target Sales Group Kft. is a 100-percent Hungarian-owned firm characterised by youthful dynamism and great expertise acquired in the ranks of multinational companies. The team communicates well and is result-oriented. They represent products – both those already in the market and new brands – in a comprehensive fashion. Balázs Tóth, owner-managing director of Target Sales Group Kft. told us that they only represent brands which they can trust unconditionally. To be able to do this they have to be familiar with consumers and shopper demands, retail partners’ expectations, market trends and the product themselves. Target Sales Group Kft. first worked on launching the Merz group’s Salthouse and Tetesept products in 2008 as exclusive distributors. The great breakthrough came with premium British infant and toddler feeding brand Tommee Tippee in 2009. Target Sales Group Kft.’s creative distribution and sales marketing strategy was a real novelty in the Hungarian market and Tommee Tippee products soon became available in all retail channels. The company’s goals and results show that it is more than simply a distributor as they also take care of strategic planning, listing, awareness raising and sales increasing too. Target Sales Group Kft. offers complex marketing services as well. Working with them means working with a team of experts who have already proven their skills: working as an ‘outsourced’ company division they loyally and cost efficiently represent brands and categories.