Tag "női higiénia"

Intimate hygiene: only comfortably!

According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7.  ...

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Discreet safety even ‘on those days’

Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...

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o.b.® ProComfortTM tampon

3D Dynamic FitTM Technology with unique interlocking grooves for maximum comfort (within the o.b. ® product range) and reliable protection, helping to absorb liquid and to channel it to the inside of the...

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The value of trust is priceless in this category

The intimate hygiene category is characterised by a strong but vulnerable brand loyalty. According to Nielsen data, sales in the category were up more than 2 percent in volume and 3...

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Libresse Ultra Normal

SecureFitTM is a technology that is exclusive to Libresse products, making it possible for the sanitary pad to have a special shape: it fits the body perfectly in both the front...

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Cheaper hygiene products in the UK

Tesco will reduce the prices of women’s hygiene products in the UK. The retailer is going to cut the price of tampons, sanitary pads and similar products by 5 percent...

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