Tag "mosogatógép-tabletta"

Hand-washing or dishwasher?

NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...

Read more

Magazine: Removing grease is not enough

The markets of both manual washing-­up liquids and dishwasher detergents have grown, partly due to the increased importance of hygiene and the fact that customers spent more time at home....

Read more

Magazine: We don’t hesitate when it comes to doing the dishes

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...

Read more

More dishwasher use than manual washing-up

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

Read more

Magazine: Dishwashers are taking over

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the engine of the washing-up product sales growth is the increasing penetration of dishwashers. The sales growth is the biggest...

Read more