Tag "márkák"

Promotional television commercials from a neuromarketing perspective

There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...

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(HU) Szenvedélyünk a márkák már 30 éve

Sorry, this entry is only available in Hungarian....

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Social Index 2020 ranked the most popular brands, based on online reviews

In 2020, car brands were the most mobile in the online community, with most posts on beauty forums and increased internet dialogue around grocery stores due to restrictions imposed by...

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Magazine: Sustainability in business and everyday life

According to a recent online survey by Nielsen, consumers all over the world are the most concerned about air and water pollution. At a global level, 73 percent of consumers would...

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Magazine: Brands as an engine of growth and looking into the crystal ball

One of the engines of economic growth is strong brands. Trade magazin has asked Dr Ágnes Fábián, president of Branded Goods Association Hungary (BGA ) and managing director of Henkel...

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Magazine: FMCG brands and sports: Brand building and mission (Part 2)

OMV sponsors athletes in several countries, because the company is fully aware of the fact that the values of the world of sport fall in line with the expectations of...

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Apple and Google have remained the world’s most valuable brands this year

For the fifth consecutive year this year, Apple and Google proved to be the world’s most valuable brands in the global ranking of the Interbrand US consulting firm. In the...

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Magazine: MagyarBrands: Our best brands

MagyarBrands is a programme that evaluates and presents Hungary’s best brands. This year the best brands with a Hungarian connection were picked for the sixth time by a jury of...

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