Tag "Magyar PR Szövetség"

The Hungarian PR Association published an online PR dictionary

If you have always wanted to know what USP or EVP means, what is the difference between a brand ambassador and a brand representative, or what own-brand products evolved from,...

Read more

A TOP 50 PR list is also being prepared this year in addition to the ranking of marketing gurus

In addition to the ranking of the most successful marketing decision makers, this year the Marketing&Média communication trade paper presents a new list: the top 50 list of PR and...

Read more

Magazine: BrandFestival: Value creation in the future

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

Read more

Brand-building is of greater importance than ever

In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...

Read more

Magazine: MagyarBrands is 10 years old: The programme that honours excellent Hungarian brands

Ten years ago the MagyarBrands programme set a noble goal: finding Hungarian brands that are worthy of rewarding; up until the present day 750 brands were honoured with the prize....

Read more

Magazine: Superbrands Magyarország is 15 years old

There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...

Read more

Magazine: Employer branding at its best

In 2018 the best Hungarian brands have been rewarded with the MagyarBrands prize for the ninth time. From 2018 the MagyarBrand programme evaluates brands in four categories: business, consumer and employer...

Read more

Magazine: It isn’t enough to win, the prize should also be retained – but how?

The Superbrands programme has been rewarding the best brands for 14 years, but there are only a few of these that are able to win the prize year after year....

Read more

The jury have decided!

The best Hungarian brands have been named for the eighth time within the framework of the MagyarBrands programme. This prize expresses the recognition of the public and the trust of the...

Read more