Tag "Lego Group"

Magazine: BrandFestival: Value creation in the future

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

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The Lego Group increased sales and profits last year

Thanks to its ever-expanding product portfolio, the Danish Lego Group achieved a turnover growth in 2014, excessing the market average and reached higher profit than expected – the company told...

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