Tag "Ital Magyarország"

Fruit syrups are in a winning position

  According to Márk Monostori-Kalovits, marketing team leader of Ital Magyarország Kft., 2020 was about renewal for the company, as the full Ági portfolio went through an overhaul. Ági sales...

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Magazine: Looking for solutions

According to Gergely Lakatos, CEO of Pa­nyolai Szilvórium Zrt., it is the pálinka category that must cope with the highest tax burden and the biggest illegal market. Companies are trying...

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Magazine: How much is it worth for you

Hungarians have spent more money on pálinka recently, and the demand for high quality products has also increased – informed László Nagy, CEO of Kunság-Szesz. In his view the image...

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Magazine: Trendier fruit syrups

According to Nóra Kisfürjesi, brand manager of Sió-Eckes Kft., fruit syrups are undergoing a renaissance in Hungary. Why? Because one can make just the right portion of soft drink for...

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Ági fruit syrups with honey

The Ági fruit syrup range enters a new category with honey-containing products. Exciting flavours include baked apples with honey, elder-lime with honey and raspberry-lemon balm with honey. Contact: Ital Magyarország...

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Magazine: Sparkling wine isn’t too fizzy any more

According to Ágnes Tulik, marketing and communications manager of Törley Sparkling Wine Cellar, the Hungarian sparkling wine market is vitalising, as sales of bottle-fermented sparkling wines are growing by two-digit...

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Hungarians choose wines on the basis of taste, color and price

Hungarian consumers buy and consume Hungarian wines in 95 percent, and nearly three-quarters of them never drink foreign wines at all – Szabó Ádám, the Marketing Director of Ital Magyarország...

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Magazine: Pálinka distilleries are already preparing for Christmas

According to Gergely Lakatos, CEO of Panyolai Szilvórium Zrt., in the pálinka market sales increased by 10 percent from 2016 to 2017. Consumers prefer the top brands again and some new...

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New premium wine concept from Ital Magyarország

Ital Magyarország Kft.’s expectation is that their ambitious premium wine concept will change the domestic market of these wines in just two years. Our magazine interviewed the company’s marketing director, Ádám...

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Magazine: A great year for wines, optimistic winemakers

János Eszterbauer, the owner of Eszterbauer Winery told our magazine that they believe this is going to be an excellent year for wines; all they need now is not too...

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That is why you should drink beer during wathing the football matches!

Summer is here and the football season begins! The compulsory element of the matches is beer, which not only is a great hydration, but is also good for your health....

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Magazine: Double flavours from fruit syrup manufacturers

Ital Magyarország Kft.’s head of the Ági fruit syrup business unit László Hajnal told our magazine that sales of Ági fruit syrups have been developing steadily in all channels. Raspberry and...

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Velence, the wine brand

Velence forms part of the Etyek-Buda wine region. Despite its good characteristics, it was neglected for quite a while by the Hungarian wine community. Velence wine now enters the market as a...

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Magazine: Some create, others pour drinks together

According to Attila Piri, marketing director of Heinemann Testvérek Kft., the Hungarian cocktail world is developing differently in premium bars and mainstream bars. The biggest progress has been made in Budapest. Where...

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Magazine: The sparkling wine market is waking up

The seven lean years seem to come to an end: the market of wine-based carbonated drinks is waking up. Slowly but steadily the sparkling wine market is getting livelier, and more...

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(HU) A borkultúra ügynöksége

Sorry, this entry is only available in Hungarian....

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Magazine: Fruit syrup: a constant favourite

According to the experts of Ital Magyarország Kft., fruit syrup will always be popular in Hungary: it brings back childhood memories and offers special new moments too. Head of the...

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Magazine: Pálinka, my love…

According to Dr Gedeon Totth, head of the Institute of Commerce and Marketing at Corvinus University of Budapest, the popularity of real pálinkas is growing among members of Generation X....

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