Tag "First Insight"

Consumers react to the inflation by spending less

In April 2022 US market research company First Insight did a 1,000-participant survey on how the biggest inflation rate of the last 40 years, 8.5%, has influenced consumer confidence and...

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The caring man is the new macho

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

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