Tag "Essity"
With its “Safe at Work” online knowledge platform, Tork helps healthcare workers
On the occasion of World Hand Hygiene Day, Tork, a global brand specializing in the manufacture of hygiene products, is launching an online platform called “Safe at Work” to support...
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What is the paper towel of the future made of?
The paper towel and tissue of the future are made of straw: Essity will soon start manufacturing industrial hygiene paper products from pulp made from wheat straw. Essity will buy...
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The future paper handkerchief to be made of straw
One of the world’s largest manufacturers of hygiene paper products, Essity, announced a 12 billion HUF green development. In the future, the company will produce household and industrial professional hygiene...
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Magazine: Practicality is more important than product looks
According to Réka Forgách, Essity Hungary Kft.’s Zewa brand manager, sales of household towels grew by 9.5 percent in 2018. Private label products are important in the paper towel category,...
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Magazine: In-store campaigns for sales growth
András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...
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Essity’s Lunch Holiday Promotion Campaign was awarded at Tissue World in Milan
Essity’ Tork brand has won the Tissue World Award, one of the most prestigious paper industry awards in the best hygiene paper product marketing strategy and the most energy efficient...
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(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Sorry, this entry is only available in HU....
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Essity won two awards at the European Cleaning and Hygiene Awards
For the Tork’s EasyCube® the Essity won the “Technology Innovation of the Year” and “Best Practice – Sustainability” at the awards ceremony of the 2018 “European Cleaning & Hygiene Awards”....
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Zewa facial tissues
All Zewa facial tissues are now washing machine-proof: if we leave them in the pocket by accident, there won’t be any lint on the clothes. Contact: Essity Hungary Kft.; e-mail: vevoszolgalat@essity.com...
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Magazine: Trust is the most important!
The baby care product category is driving sales with continuous innovation and promotional activities. Dorottya Póder, junior brand manager of Unilever Magyarország Kft. told our magazine that diaper buyers are open...
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Magazine: Premium care, widening category
Both the toilet paper and the facial tissue segment realised a one-digit sales growth in value – 2017 was a successful year for brand manufacturers. Among toilet paper products 3-ply, scented...
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Magazine: Winners received the ‘Most successful promotion of the year’ award
The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...
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The value of trust is priceless in this category
The intimate hygiene category is characterised by a strong but vulnerable brand loyalty. According to Nielsen data, sales in the category were up more than 2 percent in volume and 3...
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Magazine: Sheet to sheet growth
In the category of household paper products napkins and towels performed differently in 2017: napkin sales continued to decrease slowly, but paper towel sales kept growing. Eszter Hegedűs, brand manager...
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Zewa Softis Soft&Sensitive tissue
The new 4-ply facial tissues from Zewa are gentle to the skin. They contain a special mix of almond oil and aloe vera, so the tissues don’t even irritate sensitive...
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Libresse Goodnight Extra
New sanitary pad Libresse Ultra Goodnight Extra Large was designed to guarantee protection up to 10 hours, which is enough for the whole night. Thanks to this, women can wake up...
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The company name changes, the quality stays the same
Essity/SCA Hygiene Products Kft. is a member of Swedish company Essity/SCA Group. They manufacture and sell hygiene products such as Libero diapers, Libresse feminine hygiene products, Zewa household tissue papers, TENA incontinence...
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