Tag "Coca-Cola HBC"

Green is this year’s hottest colour in the iced tea market

Hungary’s iced tea market expanded in terms of both value and volume last year. Although sales dropped in the first months of 2017 in comparison with December 2016, they were still...

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Magazine: Pálinka, my love…

According to Dr Gedeon Totth, head of the Institute of Commerce and Marketing at Corvinus University of Budapest, the popularity of real pálinkas is growing among members of Generation X....

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Coca-Cola unifies its brands

Today in Hungary, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will...

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Coca-Cola makes new pledges

Coca-Cola HBC has made 7 new pledges – here are some of the goals the company wishes to achieve until 2020: 40 percent of total energy use should come from...

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New commercial and marketing organization at Coca-Cola HBC Hungary

Sorry, this entry is only available in Hungarian....

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Coca-Cola HBC: the ecological footprint of soft drink production declines further

The Coca-Cola HBC has announced new water and carbon commitments after being named by the Dow Jones World and Europe Sustainability Indices (DJSI) as the world sustainability leader in the...

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