Coca-Cola HBC - Trademagazin

One word is enough
Date: 2018-10-01 17:20:10

On 6 September members of the Trade Marketing Club gathered to listen to presentations about unusual promotion campaigns, special product displaying ideas and new-type communication strategies. Each strategy presented started...

(HU) Formabontó stratégiák, elköteleződő vásárlók
Date: 2018-09-06 17:40:23

Sorry, this entry is only available in Hungarian....

Hungarian communications director offered group level task
Date: 2018-08-25 20:30:43

From August Valentin Tóth, public affairs and communications director of Coca-Cola Hungary, is responsible for Coca-Cola HBC’s group level CSR programmes. His main tasks will be working out the long-term strategy...

Magazine: Short or long drink?
Date: 2018-08-20 08:22:05

Our magazine has asked some manufacturers what they think about the opportunities lying in pálinka cocktails. Zsolt Dömötör, managing director of 1 Csepp Pálinka Kft. – Pálinka is the perfect...

New Sprite zero cucumber already in shops
Date: 2018-05-25 09:44:32

Coca-Cola Hungary has prepared for the hot summer days with a new, refreshing flavour: Sprite zero cucumber contains no sugar. The product can already be found on store shelves all over...

Magazine: Energy is flowing
Date: 2018-05-25 07:52:37

Energy drinks is one of the most dynamically growing alcohol-free drink segments. Coca-Cola HBC Magyarország Kft.’s commercial excellence leader Gábor Ivády informed us that the young generation knows this category well...

Magazine: Flavour preservers
Date: 2018-05-17 07:47:23

Carbonated soft drink sales grew by two-digit numbers in 2017, primarily due to the excellent performance of cola products. Nikoletta Buzder-Lantos, marketing manager of Fővárosi Ásványvíz- és Üdítőipari Zrt. (they are present...

Magazine: High quality has finally found its way to Hungary
Date: 2018-04-20 07:52:03

Value sales are growing much more dynamically than volume sales in the Hungarian coffee market. Consumption is shifting towards more expensive categories (whole bean, capsule) – we learned from Zoltán Matskási,...

Facebook users selected the new Fanta flavour
Date: 2018-04-13 17:25:19

No less than 32,000 Facebook users voted to decide which is going to be the new Fanta flavour: from the middle of March new, sugar-free Fanta Strawberry Kiwi Zero is...

Magazine: Health-consciousness is spreading in the fruit juice market
Date: 2018-03-22 07:35:49

In the summer period demand increases for juices with low fruit content, while in winter the products with higher fruit content are popular. According to Gábor Ivády, commercial excellence leader of Coca-Cola...

Coca-Cola HBC Magyarország: We aren’t stopping, we continue the expansion!
Date: 2018-03-06 10:42:35

In the last five years Coca-Cola HBC Magyarország became one of the Coca-Cola HBC group’s regional production centres. The company also added many new products to its portfolio, offering something to...

Coca-Cola HBC Magyarország expands production capacity further
Date: 2018-02-25 19:21:04

Coca-Cola HBC Magyarország has recently purchased 13 hectares of land next to their present factory in Dunaharaszti, making the territory of the production facility 1.5 times bigger. The company plans to...

FUZETEA ice tea 0,5 l and 1,5 l
Date: 2018-02-10 06:34:57

FUZETEA is a unique and perfect combination of tea, fruit juice and herbs – this is what makes it so special. It is made with natural sweeteners to guarantee that...

Coca-Cola HBC Magyarország helps 8,000 young people find a job
Date: 2017-09-23 20:48:31

This autumn Coca-Cola HBC Magyarország starts a free course called #énjövőm (#myfuture), where young people are taught self-awareness, how to behave at a job interview and how to manage feedback. Valentin...

Coca-Cola’s autumn campaign with Enikő Mihalik and friends
Date: 2017-09-23 19:47:25

Once again beautiful Hungarian fashion model Enikő Mihalik will be the face of Coca-Cola’s campaign. The celebrity and her model colleagues will be drinking Coca-Cola zero in photos – with Budapest...

Coca-Cola HB still leads the way in sustainability
Date: 2017-09-23 18:25:49

Coca-Cola HBC Group, one of The Coca-Cola Company’s top bottling companies made it to the top of the Dow Jones Sustainability Index in the fourth consecutive year. The company’s score was 90 points...

Coca-Cola HBC Magyarország’s new warehouse has a 12,000-pallet capacity
Date: 2017-09-23 07:58:06

Coca-Cola HBC Magyarország sells products to 25 European countries, which has made it necessary to enlarge their Dunaharaszti premises. The company invested HUF 2 billion in building a 6,500m² warehouse with...

Coca-Cola HBC Hungary is launching a new educational program
Date: 2017-09-20 10:29:13

Coca-Cola HBC Hungary is launching a new course under the title #énjövőm, within the compass of which young people get to learn about self-knowledge and handling job-interview situations. The motivation...

Coca-Cola HBC Magyarország and Lavazza continue together
Date: 2017-09-06 10:30:19

This spring Coca-Cola HBC Magyarország became the exclusive Hungarian distributor of Lavazza products. Our magazine interviewed Gábor Balázs, coffee business unit manager of Coca-Cola HBC Magyarország Kft. Gábor Balázs coffee...

Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Date: 2017-08-30 14:15:52

Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...

‘The most successful promotion of 2016’ – gold medal and special award winners
Date: 2017-08-30 06:35:58

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

Hungarian women would like to start their own business
Date: 2017-07-24 10:46:22

According to a survey conducted by Coca-Cola Hungary, the biggest challenges for women today are finding a job with small children, having too many tasks to do, and harmonising working...

Green is this year’s hottest colour in the iced tea market
Date: 2017-07-01 14:09:15

Hungary’s iced tea market expanded in terms of both value and volume last year. Although sales dropped in the first months of 2017 in comparison with December 2016, they were still...

Magazine: Pálinka, my love…
Date: 2017-05-03 07:53:55

According to Dr Gedeon Totth, head of the Institute of Commerce and Marketing at Corvinus University of Budapest, the popularity of real pálinkas is growing among members of Generation X....

Coca-Cola unifies its brands
Date: 2017-01-20 11:15:11

Today in Hungary, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will...

Coca-Cola makes new pledges
Date: 2016-10-11 10:27:45

Coca-Cola HBC has made 7 new pledges – here are some of the goals the company wishes to achieve until 2020: 40 percent of total energy use should come from...

New commercial and marketing organization at Coca-Cola HBC Hungary
Date: 2016-02-02 10:39:38

Sorry, this entry is only available in Hungarian....

Coca-Cola HBC: the ecological footprint of soft drink production declines further
Date: 2015-11-11 11:19:41

The Coca-Cola HBC has announced new water and carbon commitments after being named by the Dow Jones World and Europe Sustainability Indices (DJSI) as the world sustainability leader in the...

One word is enough Date: 2018-10-01 17:20:10

(HU) Formabontó stratégiák, elköteleződő vásárlók Date: 2018-09-06 17:40:23

Hungarian communications director offered group level task Date: 2018-08-25 20:30:43

Magazine: Short or long drink? Date: 2018-08-20 08:22:05

New Sprite zero cucumber already in shops Date: 2018-05-25 09:44:32

Magazine: Energy is flowing Date: 2018-05-25 07:52:37

Magazine: Flavour preservers Date: 2018-05-17 07:47:23

Magazine: High quality has finally found its way to Hungary Date: 2018-04-20 07:52:03

Facebook users selected the new Fanta flavour Date: 2018-04-13 17:25:19

Magazine: Health-consciousness is spreading in the fruit juice market Date: 2018-03-22 07:35:49

Coca-Cola HBC Magyarország: We aren’t stopping, we continue the expansion! Date: 2018-03-06 10:42:35

Coca-Cola HBC Magyarország expands production capacity further Date: 2018-02-25 19:21:04

FUZETEA ice tea 0,5 l and 1,5 l Date: 2018-02-10 06:34:57

Coca-Cola HBC Magyarország helps 8,000 young people find a job Date: 2017-09-23 20:48:31

Coca-Cola’s autumn campaign with Enikő Mihalik and friends Date: 2017-09-23 19:47:25

Coca-Cola HB still leads the way in sustainability Date: 2017-09-23 18:25:49

Coca-Cola HBC Magyarország’s new warehouse has a 12,000-pallet capacity Date: 2017-09-23 07:58:06

Coca-Cola HBC Hungary is launching a new educational program Date: 2017-09-20 10:29:13

Coca-Cola HBC Magyarország and Lavazza continue together Date: 2017-09-06 10:30:19

Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download! Date: 2017-08-30 14:15:52

‘The most successful promotion of 2016’ – gold medal and special award winners Date: 2017-08-30 06:35:58

Hungarian women would like to start their own business Date: 2017-07-24 10:46:22

Green is this year’s hottest colour in the iced tea market Date: 2017-07-01 14:09:15

Magazine: Pálinka, my love… Date: 2017-05-03 07:53:55

Coca-Cola unifies its brands Date: 2017-01-20 11:15:11

Coca-Cola makes new pledges Date: 2016-10-11 10:27:45

New commercial and marketing organization at Coca-Cola HBC Hungary Date: 2016-02-02 10:39:38

Coca-Cola HBC: the ecological footprint of soft drink production declines further Date: 2015-11-11 11:19:41