Coca-Cola HBC - Trademagazin

Magazine: Great taste with less sugar
Date: 2021-05-19 06:36:57

Following the global trend, Hungarian food and drink companies are manufacturing a growing number of low-sugar, low-carb, sugar-free and no-carb products. Sales of carbonated soft drinks by Coca-Cola HBC Magyarország...

Magazine: Milk-like flavours with or without milk
Date: 2021-05-18 07:22:28

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

Fizzy times
Date: 2021-04-20 10:36:26

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that buying and consumption habits have changed in the soft drink market due to the pandemic. Still, in...

Waves coming and going in the fruit juice sea
Date: 2021-04-16 08:00:56

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

Coca-Cola Cherry Coke
Date: 2021-02-17 15:26:22

After years of absence a favourite of many, Coca-Cola Cherry Coke makes its return! The packaging design is new, but the taste is the original cherry coke flavour! Believe your...

Hygiene vs. sustainability: Which is more important?
Date: 2020-12-09 10:11:13

The coronavirus started a new era in the packaging industry too. Right now the three main areas in the sector are sustainable, smart and antimicrobial packaging. On a global scale...

Coca-Cola Zero Cinnamon
Date: 2020-12-02 08:00:28

New, limited edition cinnamon-flavoured Coca-Cola Zero, which makes winter fun even more memorable with its special cinnamon taste, without sugar. New Coca-Cola Zero Cinnamon in 0.5-litre and 1.75-litre PET bottle...

Coca-Cola HBC Rolls Out KeelClip
Date: 2020-11-27 08:50:19

In Ireland, Northern Ireland and Austria, bottler Coca-Cola HBC has begun to introduce KeelClip technology, the first step in its plan to replace plastic film on all returnable cans in...

Coca-Cola HBC is Europe’s most sustainable soft drink manufacturer again
Date: 2020-11-16 11:15:18

Based on the 2020 Dow Jones Sustainability Index, the most important global indicator of companies’ sustainability performance, Coca-Cola HBC has once again become Europe’s most sustainable soft drink producer. The...

Once again Coca-Cola wins ‘Display of the Year’
Date: 2020-11-10 20:30:21

At the year’s last Trade Marketing Club (TMK) meeting – which was held online – the winners of the 2020 POPAI Awards POP competition were announced. The entries were exhibited...

Once again Coca-Cola HBC is Europe’s most sustainable soft drink maker
Date: 2020-11-01 11:56:00

According to the 2020 Dow Jones Sustainability Index, Coca-Cola HBC is the most sustainably operated soft drink company in Europe. This is the seventh time in the last 8 years...

Magazine: Whole bean coffee in the spotlight
Date: 2020-09-14 07:05:55

Although coffee sales did slow down a bit in 2019 if compared with the years before that, the sales growth was still 5-6 percent. The premiumisation trend continued: capsule and...

Magazine: Going sugar-free is trendy
Date: 2020-07-08 07:40:25

Pek-Snack Kft. appeared in the market with low-carb products in 2018. Marketing manager Katalin Nock-Vető said it takes time for products like this to become popular, but by now sales...

All that is white isn’t milk
Date: 2020-06-30 09:27:39

Melinda Mizser-Sebők, Danone Magyarország Kft.’s brand manager informed Trade magazin that there is increasing demand for plant-based foods – the category was characterised by two-digit sales growth in 2019. Danone’s...

Bottler Coca-Cola HBC’s April Sales Lose Fizz As Lockdowns Weigh
Date: 2020-05-07 08:30:22

Soft drinks bottler Coca Cola HBC AG on Thursday said sales in April fell by more than a third as fast-food chains, theatres and other public arenas stayed shut to...

The age of the customer experience
Date: 2020-03-15 16:47:51

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

Premiumisation in the fruit juice market
Date: 2020-02-10 12:46:25

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that fruit juice volume sales slowed down a bit in 2019, but value sales kept growing at a...

Trade marketing in 10 years from now
Date: 2020-01-23 09:57:26

Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...

Magazine: The Trade Parliament was in session (Part 1)
Date: 2019-11-11 07:29:32

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

Coca-Cola HBC again named Europe’s most sustainable beverage company
Date: 2019-09-17 10:33:38

The 2019 Dow Jones Sustainability Index – a leading global benchmark for sustainability in business – has rated Coca-Cola HBC Europe’s most sustainable beverage company. This is the 6th time...

Coca-Cola HBC Europe continues to lead the way in sustainability
Date: 2019-09-16 13:31:43

According to the 2019 Dow Jones Sustainability Index, Coca-Cola HBC is the No.1 sustainably ran soft drink company in Europe. This is the sixth time in the last 7 years that...

Costa Coffee to be launched in Hungary next year
Date: 2019-09-16 13:31:33

Coca-Cola HBC plans to roll out its Costa Coffee product in at last 10 countries in 2020 – and one of these markets is Hungary. Zoran Bogdanovic, CEO of Coca-Cola HBC...

Shoppers want the personal contact
Date: 2019-08-09 07:56:49

In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...

Winter in the summer by Coca-Cola
Date: 2019-06-24 21:59:58

In the summer Coca-Cola’s Christmas caravan visits the Telekom VOLT Festival, Balaton Sound and Sziget festival. Those who go up to the caravan while the snow is falling, are welcomed...

Coca-Cola HBC and Lavazza go separate ways
Date: 2019-06-24 21:51:24

Coca-Cola HBC and Lavazza have announced that their partnership will officially end on 31 October 2019. Prodromos Nikolaidis, Coca-Cola HBC’s group coffee director told: coffee continues to play an important...

Brand new bottles for NaturAqua
Date: 2019-06-24 21:51:14

Coca-Cola HBC Magyarország spent more than HUF 500 million on developing the new bottles for NaturAqua products. From early June, in bars and restaurants the 0.33-litre bottles replace the former...

Diet and finesse
Date: 2019-04-10 20:10:17

Health-consciousness is the main direction in food and drink trends at the moment. More and more consumers follow special diets, and people aren’t simply counting calories any more: they are looking...

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

Coca-Cola HBC buys Serbian confectionery manufacturer Bambi
Date: 2019-03-17 13:23:08

Coca-Cola HBC has announced buying Serbian biscuit and confectionery manufacturer Bambi for EUR 260 million from private equity investor Mid Europa Partners. Bambi had revenue of around EUR 80 million...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Magazine: Great taste with less sugar Date: 2021-05-19 06:36:57

Magazine: Milk-like flavours with or without milk Date: 2021-05-18 07:22:28

Fizzy times Date: 2021-04-20 10:36:26

Waves coming and going in the fruit juice sea Date: 2021-04-16 08:00:56

Coca-Cola Cherry Coke Date: 2021-02-17 15:26:22

Hygiene vs. sustainability: Which is more important? Date: 2020-12-09 10:11:13

Coca-Cola Zero Cinnamon Date: 2020-12-02 08:00:28

Coca-Cola HBC Rolls Out KeelClip Date: 2020-11-27 08:50:19

Coca-Cola HBC is Europe’s most sustainable soft drink manufacturer again Date: 2020-11-16 11:15:18

Once again Coca-Cola wins ‘Display of the Year’ Date: 2020-11-10 20:30:21

Once again Coca-Cola HBC is Europe’s most sustainable soft drink maker Date: 2020-11-01 11:56:00

Magazine: Whole bean coffee in the spotlight Date: 2020-09-14 07:05:55

Magazine: Going sugar-free is trendy Date: 2020-07-08 07:40:25

All that is white isn’t milk Date: 2020-06-30 09:27:39

Bottler Coca-Cola HBC’s April Sales Lose Fizz As Lockdowns Weigh Date: 2020-05-07 08:30:22

The age of the customer experience Date: 2020-03-15 16:47:51

Premiumisation in the fruit juice market Date: 2020-02-10 12:46:25

Trade marketing in 10 years from now Date: 2020-01-23 09:57:26

Magazine: The Trade Parliament was in session (Part 1) Date: 2019-11-11 07:29:32

Coca-Cola HBC again named Europe’s most sustainable beverage company Date: 2019-09-17 10:33:38

Coca-Cola HBC Europe continues to lead the way in sustainability Date: 2019-09-16 13:31:43

Costa Coffee to be launched in Hungary next year Date: 2019-09-16 13:31:33

Shoppers want the personal contact Date: 2019-08-09 07:56:49

Winter in the summer by Coca-Cola Date: 2019-06-24 21:59:58

Coca-Cola HBC and Lavazza go separate ways Date: 2019-06-24 21:51:24

Brand new bottles for NaturAqua Date: 2019-06-24 21:51:14

Diet and finesse Date: 2019-04-10 20:10:17

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

Coca-Cola HBC buys Serbian confectionery manufacturer Bambi Date: 2019-03-17 13:23:08

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00