Tag "Coca-Cola HBC"

Shoppers want the personal contact

In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...

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Winter in the summer by Coca-Cola

In the summer Coca-Cola’s Christmas caravan visits the Telekom VOLT Festival, Balaton Sound and Sziget festival.  Those who go up to the caravan while the snow is falling, are welcomed...

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Coca-Cola HBC and Lavazza go separate ways

Coca-Cola HBC and Lavazza have announced that their partnership will officially end on 31 October 2019. Prodromos Nikolaidis, Coca-Cola HBC’s group coffee director told: coffee continues to play an important...

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Brand new bottles for NaturAqua

Coca-Cola HBC Magyarország spent more than HUF 500 million on developing the new bottles for NaturAqua products. From early June, in bars and restaurants the 0.33-litre bottles replace the former...

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Diet and finesse

Health-consciousness is the main direction in food and drink trends at the moment. More and more consumers follow special diets, and people aren’t simply counting calories any more: they are looking...

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Magazine: In-store campaigns for sales growth

András Juhász, lead media planner of dunn­humby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

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Coca-Cola HBC buys Serbian confectionery manufacturer Bambi

Coca-Cola HBC has announced buying Serbian biscuit and confectionery manufacturer Bambi for EUR 260 million from private equity investor Mid Europa Partners. Bambi had revenue of around EUR 80 million...

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Magazine: Once upon a time… Business Days 2018 (Part 2)

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

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One word is enough

On 6 September members of the Trade Marketing Club gathered to listen to presentations about unusual promotion campaigns, special product displaying ideas and new-type communication strategies. Each strategy presented started...

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(HU) Formabontó stratégiák, elköteleződő vásárlók

Sorry, this entry is only available in Hungarian....

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Hungarian communications director offered group level task

From August Valentin Tóth, public affairs and communications director of Coca-Cola Hungary, is responsible for Coca-Cola HBC’s group level CSR programmes. His main tasks will be working out the long-term strategy...

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Magazine: Short or long drink?

Our magazine has asked some manufacturers what they think about the opportunities lying in pálinka cocktails. Zsolt Dömötör, managing director of 1 Csepp Pálinka Kft. – Pálinka is the perfect...

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New Sprite zero cucumber already in shops

Coca-Cola Hungary has prepared for the hot summer days with a new, refreshing flavour: Sprite zero cucumber contains no sugar. The product can already be found on store shelves all over...

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Magazine: Energy is flowing

Energy drinks is one of the most dynamically growing alcohol-free drink segments. Coca-Cola HBC Magyarország Kft.’s commercial excellence leader Gábor Ivády informed us that the young generation knows this category well...

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Magazine: Flavour preservers

Carbonated soft drink sales grew by two-digit numbers in 2017, primarily due to the excellent performance of cola products. Nikoletta Buzder-Lantos, marketing manager of Fővárosi Ásványvíz- és Üdítőipari Zrt. (they are present...

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Magazine: High quality has finally found its way to Hungary

Value sales are growing much more dynamically than volume sales in the Hungarian coffee market. Consumption is shifting towards more expensive categories (whole bean, capsule) – we learned from Zoltán Matskási,...

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Facebook users selected the new Fanta flavour

No less than 32,000 Facebook users voted to decide which is going to be the new Fanta flavour: from the middle of March new, sugar-free Fanta Strawberry Kiwi Zero is...

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Magazine: Health-consciousness is spreading in the fruit juice market

In the summer period demand increases for juices with low fruit content, while in winter the products with higher fruit content are popular. According to Gábor Ivády, commercial excellence leader of Coca-Cola...

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Coca-Cola HBC Magyarország: We aren’t stopping, we continue the expansion!

In the last five years Coca-Cola HBC Magyarország became one of the Coca-Cola HBC group’s regional production centres. The company also added many new products to its portfolio, offering something to...

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Coca-Cola HBC Magyarország expands production capacity further

Coca-Cola HBC Magyarország has recently purchased 13 hectares of land next to their present factory in Dunaharaszti, making the territory of the production facility 1.5 times bigger. The company plans to...

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FUZETEA ice tea 0,5 l and 1,5 l

FUZETEA is a unique and perfect combination of tea, fruit juice and herbs – this is what makes it so special. It is made with natural sweeteners to guarantee that...

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Coca-Cola HBC Magyarország helps 8,000 young people find a job

This autumn Coca-Cola HBC Magyarország starts a free course called #énjövőm (#myfuture), where young people are taught self-awareness, how to behave at a job interview and how to manage feedback. Valentin...

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Coca-Cola’s autumn campaign with Enikő Mihalik and friends

Once again beautiful Hungarian fashion model Enikő Mihalik will be the face of Coca-­Cola’s campaign. The celebrity and her model colleagues will be drinking Coca-­Cola zero in photos – with Budapest...

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Coca-Cola HB still leads the way in sustainability

Coca-Cola HBC Group, one of The Coca-Cola Company’s top bottling companies made it to the top of the Dow Jones Sustainability Index in the fourth consecutive year. The company’s score was 90 points...

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Coca-Cola HBC Magyarország’s new warehouse has a 12,000-pallet capacity

Coca-Cola HBC Magyarország sells products to 25 European countries, which has made it necessary to enlarge their Dunaharaszti premises. The company invested HUF 2 billion in building a 6,500m² warehouse with...

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Coca-Cola HBC Hungary is launching a new educational program

Coca-Cola HBC Hungary is launching a new course under the title #énjövőm, within the compass of which young people get to learn about self-knowledge and handling job-interview situations. The motivation...

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Coca-Cola HBC Magyarország and Lavazza continue together

This spring Coca-Cola HBC Magyarország became the exclusive Hungarian distributor of Lavazza products. Our magazine interviewed Gábor Balázs, coffee business unit manager of Coca-Cola HBC Magyarország Kft. Gábor Balázs coffee...

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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!

Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...

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‘The most successful promotion of 2016’ – gold medal and special award winners

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

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Hungarian women would like to start their own business

According to a survey conducted by Coca-Cola Hungary, the biggest challenges for women today are finding a job with small children, having too many tasks to do, and harmonising working...

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