Stabilisation among women’s hygiene products

By: trademagazin Date: 2008. 05. 01. 08:00

Sales of women’s hygiene products are increasingly concentrated in drugstores, but hyper markets also hold a substantial market share. According to Nielsen data, the market share of drugstores expanded by 2 per cent last year. Total sales in the category amounted to over HUF 13 billion, showing an increase of 9 per cent compared to 2006. The market shares of various segments are more stable than in the past. Average consumer prices show hardly any change.

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