The new American apple variety promises to be successful

By: Trademagazin editor Date: 2019. 10. 21. 11:03

Cosmic Crisp apples are already available in the US and will be delivered overseas in the spring of 2020. The American-bred new apple promises to be a true global bestseller – origo wrote after BBC.

Cosmic Crisp apple is the result of a cross between two existing apple varieties, Honeycrisp and Enterprise, and is being launched by Proprietary Variety Management (PVM), a 10 million campaign, said Kathryn Grandy, Marketing Director for the US fruit company. (Origo)

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