Coop launches private label products in Denmark

By: trademagazin Date: 2015. 11. 16. 10:41

Coop Denmark started selling private label organic groceries. The new product line consists of 150 products and it is called 365. Coop Denmark hopes that sales will grow by EUR 13.4 million because of the launch. Today 7 percent of Coop’s food sales are realised by organic products in Denmark, but this proportion can now go up to 15 percent next year.