Rézangyal Kft and Coca‑Cola HBC Magyarország Kft further strengthen their relationship

By: Trademagazin editor Date: 2017. 01. 19. 14:00

[19] January 2017. Budapest

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After six years of successful cooperation, Coca‑Cola HBC Magyarország Kft (“CCHBC Hungary”) and Rézangyal Kereskedelmi Kft (“Rézangyal Kft”) are extending their existing partnership agreement. As of February 1, CCHBC Hungary will become the exclusive distributor of Rézangyal pálinka across all market channels. As part of this agreement, a company affiliated with CCHBC Hungary will be assigned the rights to Rézangyal, one of the country’s leading pálinka brands. This assignment is subject to entering into a contract manufacturing agreement with Rézangyal Kft.

 

About Rézangyal

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Rézangyal Kft. has been producing and distributing premium quality pálinkas since 2005. As a unique brand feature – and similar to market leading global premium brands – Rézangyal has not built its own distiller plant, instead the company purchases the best quality pálinkas available in the market from many sources to be matured and blended in its own production facilities. As one of Hungary’s favorite brand, Rézangyal pálinkas are now available in 14 different flavors in the market. Rézangyal Kft. started its partnership with CCHBC Hungary in 2010.

 

About CCHBC Hungary

Coca-Cola HBC Hungary Kft. is a wholly owned indirect subsidiary of Coca-Cola HBC AG, which serves 590 million consumers and has operations in 28 countries. With local headquarters in Dunaharaszti, CCHBC Hungary operates two bottling plants and eight regional distribution centers that directly employ 1100 people, which relate to roughly 13,000 jobs throughout the Hungarian economy.

 

CCHBC Hungary has invested HUF 116 billion since the startup of its operations in 1993. The company is now among the top 10 largest food processing companies in Hungary serving consumers throughout the country every day in addition to providing strategic products to 24 other countries. Approximately two thirds of the raw materials used for the production of beverages are provided by local suppliers.

 

The company offers a wide range of non-alcoholic beverages. The portfolio includes carbonated soft drinks (Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Fanta Zero, Sprite, Sprite Zero, Lift, Kinley), natural mineral water (NaturAqua still, mild, carbonated) flavoured water (NaturAqua Emotion), fruit juices, nectars, and fruit drinks (Cappy, Cappy Pulpy, Cappy Ice Fruit), ice tea (Nestea), sports drinks (Powerade), and energy drinks (Burn, Monster). The Vendit business unit of the company also operates hot drink vending machines offering various types of coffee, cappuccino and similar products.

 

Coca-Cola HBC Hungary Kft. has been distributing premium spirits since 2006, including brands e.g: Jack Daniel’s, Finlandia, El Jimador, Bacardi, Famous Grouse, Campari.

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