POPAI Awards POP competition awards ceremony: the Display of the Year is digital again

The fifth Hungarian POPAI Awards POP competition awards ceremony took place on 6 November 2014, as the year closing event of the Trade Marketing Club. At the awards ceremony, the Display of the Year has come into light, as well as the winners of the four categories has been revealed.

The year closing event of the Trade Marketing Club was held in front of full house with nearly 100 participants. The professional program was a round table conversation took place with the participation of Krizsó Szilvia communicationexpert, Csongovai Tamás, Coop Hungary’s Commercial Director and Zsinkó Bálint, Zwack Unicum’s export and trade development manager. In the second half of the event Kátai Ildikó, General Secretary of the POPAI Hungary Association presented the main objectives of the 78-year-old, Chicago-centric POPAI (Point of Purchase Advertising International) marketing world organization, the history of the POP competition dating back to 1958, and the five years of the POPAI Global Awards.
As usual winners were announced in four categories. The trophies and diplomas were handed over by Csiby Ágnes and Hermann Zsuzsanna, president and board member of the POPAI Hungary Association.

The award winners of the POPAI Awards Hungary 2014:

“Small-sized” category
1. Carling E-papír polckártya – Win-Store Media Kft.
2. Normaflore bőrönd display – BÉFLEX Zrt.
3. Snickers parazita display – OSG Form Kft.

“Non durables” category
1. Maggi magyar paprika display – OSG Form Kft.
2. Turbo Fresh display – Unilever Kft.
3. SPAR PIAC attrap – D’ArcyAvenue Reklámügynökség
3. Radler hatszög display – 3P Solutions Kft.

“Durables” category
1. Smart display – Lighthouse Bt.
2. Szériaszámos monitorbemutató állvány – Bepro Solutions Kft.
3. Ultra Wide monitortartó állvány – Bepro Solutions Kft.

“Digital” Category
1. Carling Cider double digital tower – Win-Store Media Kft. Display of the Year
2. Interaktív beer category highlighting and development tool – BÉFLEX Zrt.
3. Carling AD Pulse digital shelf card – Win-Store Media Kft.
3. SPAR – Alessi loyalty promotion – REON Digital Kft.

Congratulations!