Heineken Created a Pop-Up Outdoor Bar Serving Zero-Alcohol Heineken 0.0 – Picture of the day

By: Ipacs Tamás Date: 2021. 07. 21. 09:44

In Rio de Janeiro, Heineken created a functional bar billboard that allowed people to drive up and sample the brand’s zero-alcohol lager, Heineken 0.0. The pop-up outdoor bar was stationed on the roadside and set up in such a way so that drivers could enjoy a safe drive-up experience in compliance with current social distancing protocols.

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