Pizza ice cream, Coke jam and romantic rice (Part 4)

Research institute Innova Market Insight gave a presentation at Anuga about major trends:

1. Increasingly critical consumer – simple communication becomes important in order to avoid misunderstandings, and manufacturers try to make the production process transparent. 2. Health traffic jam – products emphasising functionality are gaining ground, on labels manufacturers concentrate on natural ingredients. 3. Grey but healthy – one of the strongest trends is marketing that targets the old generation.4. Just say no – this refers to ‘free from’ products, an increasingly wider selection of gluten-, lactose- and sugar-free products is available. 5. Natural cracks emerge – and demand for non-GMO products is also growing 6. Protein overdrive – emphasising protein content, fibre and protein presented together, e.g., in the case of snacks. 7. Beating the sugar demon – sugar-free and made without added sugar products are trendy, natural sweeteners such as monk fruit or stevia used. 8. Sensory experience – new flavours paired with slogans or gifts not necessarily related. 9. More with less! – reducing packaging waste and supporting sustainability. 10. Interest at the extremes – surprising flavours, brave ideas such as hot and spicy Pringles, chilli ice cream. Anuga was the host of the ‘taste 13’ competition: there were 1,200 entries from 500 companies and the jury selected 53 products and concepts (one of them was a patented soy product from Hungary – see Trade magazin’s December 2013-January 2014 issue). Consumers want high quality and exciting flavours from innovative products, and they also want them to be healthy and easy to prepare. The selected products were exactly like this, it is enough to mention the pizza on a stick, which can be prepared easily even in a toaster or the pink rice called glam wedding; there was Coke jam as well!