News and articles
Open water!
There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...
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An exciting, exotic world
Our magazine has asked the biggest players in the domestic rum and tequila categories about the market situation. This article is available for reading in Trade magazin 2024/5 Zoltán Kedves,...
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General assembly and meeting
The annual general meeting of POPAI Hungary was held in the SPAR Pávaház training room, with more than 80% of members present. General secretary Ildikó Kátai presented the report about...
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Five global digital consumer trends
Euromonitor International’s annual report gives an insight into the trends shaping the changing values of digital consumers and how their behaviour is affecting their purchasing motivations and needs. This article...
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Coop Sweden to offer more locally grown tomatoes
Coop Sweden plans to increase the proportion of Swedish-grown tomatoes in its store offerings from this summer, so it will source its produce from a new greenhouse in Frövi, developed...
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Ikea launches AI-based interior design assistant
You can now use ChatGPT to design an Ikea interior. The furniture store chain has launched its own AI-based assistant, which not only helps you design your kitchen but also...
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X5 Group introduces robotic automation solutions in distribution centres
Russia’s X5 Group has launched a series of robotics projects in its distribution centres, as it seeks to optimise its logistics processes, increase workforce productivity, cut infrastructure costs, and improve...
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European Parliament adopts AI legislation
The European Parliament has voted by an overwhelming majority in favour of EU legislation on artificial intelligence. This groundbreaking regulation is expected to enter into force early next year and...
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Nébih: the spring food inspection ended with fewer fines than last year
The national food inspection, which ended on April 1, ended with approximately the same number of warnings, but fewer fines than last year, the National Food Chain Safety Office (Nébih)...
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2024 Q2 Investment Outlook: Timing matters
Positive momentum is building. The outlook for 2024 has brightened, but we caution that it won’t take much to spill over.We came into 2024 believing that a cyclical recession, featuring...
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KPMG: Female senior managers adapted surprisingly quickly to the polycrisis
Despite their increased workload, female senior managers are optimistic about company growth, social change, gender equality and their own careers. The majority have adapted to the current polycrisis and are...
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Breakfast cereal buyers are looking for new flavours and healthy products
According to the Hungarian Chamber of Agriculture (NAK), consumers are looking for new flavours and various “free-from” products are becoming increasingly important. This article is available for reading in Trade magazin...
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NGM: tourism demand is increasing, the SZÉP Card was also a popular means of payment in March
The SZÉP Card also generated strong traffic in March, which remains the engine of tourism, the Ministry of National Economy (NGM) told MTI on Monday. While 2.6 million users had...
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K&H: we don’t have much time left to reach the 55 percent reduction
The Hungarian economy still has 6 years to reach the EU’s goal of reducing greenhouse gas emissions by 55 percent. All economic actors must participate in this, and financial institutions...
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Consumer sentiment in the euro area improved to a more than two-year high in April
Consumer sentiment in the eurozone improved somewhat less than expected, but still reached a more than two-year high in April, according to Monday’s report based on preliminary data from the...
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Ice cream brands are waiting for the end of the ice age
Ice cream’s “troubles” started with the energy crisis of 2022, with many stores reacting by cutting their refrigeration capacity. At the same time ice-creams have benefited from the sharp rise...
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Finally, in our country, returnable mineral water in replacement bottles is also available in larger grocery stores
The demand for sustainable mineral water consumption is increasing in Hungary. Meanwhile, the redemption system introduced at the beginning of the year is struggling, the majority of the machines installed...
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A donation of nearly HUF 2 billion from PENNY
PENNY Hungary achieved great results together with its charitable partners last year. Through the various collection campaigns and product donations, the living situation of needy families, disadvantaged and sick children,...
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Using Lidl Plus will be even easier
Lidl’s highly popular digital loyalty program, Lidl Plus, is renewed today. Thanks to the changes, using the application becomes even easier, because the newly introduced offers no longer need to...
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Iced coffee quickly bounced back
The drop in iced coffee sales had already been noticeable in the last 4 months of 2022, and the trends continued for the better part of 2023. This article is...
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Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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eMAG accepts same-day delivery in Budapest and Pest County
eMAG has made significant logistical improvements, thanks to which orders placed until noon on weekdays in Budapest and Pest county are delivered the same day to more than 300 easybox...
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HELL ICE COFFEE is launching a new campaign
In April 2023, HELL ICE COFFEE launched the ICEMEN creative platform related to the renewal of its product portfolio, which has been running in 25 countries on both ATL and...
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Dreher presents a new top-fermented beer
Dreher Sörgyárak expands its alcoholic portfolio with a new ale-type beer. Thanks to the three types of hops, Dreher Blonde Ale, which has a characterful yet light taste, presents an...
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Research by Orbit: Hungarian young people experience microstress moments an average of 26 times a week
Numerous studies have already established that Generation Z is much more stressed than previous generations of a similar age. In the past decade, they have been hit by many sources...
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Danone draws attention to a greener future with a special movement on the occasion of Earth Day
Danone Hungary joined Earth Day again this year. With a unique flashmob organized together with colleagues and consumers, he drew attention to the importance of sustainability. Danone Hungary has been...
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Borsodi: The Coors championship season has begun
Pursuant to the agreement between the Borsodi Brewery and the Hungarian American Football Association (MAFSZ), Coors became the title sponsor of Division I and the media supporter of MAFSZ for...
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This year, Auchan is also collecting mobile phones that have become redundant
Auchan Hungary also joins the action, the aim of which is to collect as many unused mobile devices, GPS, tablets and the chargers and cables used for them as possible...
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Happy Periods: Rossmann also supported Artemis’ fight against menstrual poverty
In April, women play the main role in Budapest’s new favorite “living room”, the Kollab by Mammut community space on the 3rd floor of the Mammut I Shopping Center. As...
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Strong Pistás pork liver is the first joint product of Nádudvari and Univer
For the first time in their history, Nádudvari Élélmiszer Kft. and Univer Product Zrt. worked together to launch a new product. The Nádudvari Strong Pistás liver has recently been put...
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