Annual market expands to fifty billion forints

Snacks sell for HUF 50 billion a year, according to data from the last December-November period by the Nielsen Retail Index. In the following five categories stores realised 10 percent higher like-for-like combined sales than in the base period.

POPCORN AND NOBLE NUTS: this is the biggest product group, valuing more than HUF 16 billion between December 2014 and November 2015; like-for-like value sales rose 8 percent but volume sales dropped 1 percent. Peanut was the most important nut type, but its 42-percent market share decreased to 40 percent.

CRISPS: the second biggest product group at HUF 12 billion. Like-for-like value sales soared 19 percent and Nielsen registered plus 17 percent in terms of volume. Sales concentration was lower than in the case of nuts: stores bigger than 400m² saw their value share shrink from 67 to 64 percent.

SALTY BISCUITS: the size of the market was HUF 11.5 billion, with value sales growing by 9 percent and volume sales expanding by 7 percent. Consumers spent the most money on salty biscuits in the 401-2,500m² channel: these stores were responsible for 39 percent of sales.

EXTRUDED SNACKS: sales exceeded HUF 9 billion, with value sales rising 6 percent and volume sales bettering 4 percent. Sales concentration was the lowest from the five salty snack categories. The market share of stores with a floor space above 400m² slipped from 62 to 59 percent.

TORTILLAS: the annual market was bigger than HUF 1 billion; value sales were up 12 percent and in volume sales Nielsen registered plus 9 percent. Stores bigger than 400m² sold 89 percent of all the tortilla (in value).