Russia: the expansion in various channels promises growth

By: Trademagazin editor Date: 2019. 03. 15. 09:23

Since the four biggest Russian FMCG retailers are expanding in the direction of new, growing sales channels, their share from the top 20’s sales will reach 74.3 percent by 2020 – in 2014 this share was 67.5 percent. Market leader X5 group wants to strengthen its presence in the supermarket channel, Magnit is turning to drugstores, while Krasznoje&Bjeloje, Bristol, and Lenta dominate in the large floor-space store channel. In recent years there has been a boom in Russia with the concept of discount minimarkets located in residential areas. This seems to have come to a halt. The top 20 retailers have acquired approximately 35,000 small shops all over Russia; plus in three from the last four years they opened nearly 5,000 new stores. Sebastian Rennack, senior retail analyst . //

Sebastian Rennack, senior retail analyst

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