Nielsen: The retail sales of cosmetics and household chemicals increased in value, decreased in amount

By: trademagazin Date: 2016. 09. 12. 11:40

The retail sales of cosmetics and household chemicals reached 186 billion HUF in the first half of this year, 5 percent more than in January-June last year. In volume 2 percent less cosmetics and household chemicals were sold in the stores – the Nielsen Retail Index reveals.

nielsen

In value, fabric softeners, deodorants and shower gels achieved an above the average growth among the ten categories with the highest turnover – Kapronczai Balázs, Nielsen’s Customer Relationship Manager informs. In all three categories, the newly introduced products increased turnover. A slight decrease in average prices occured in case of shower gels, due to larger pack sizes. (Nielsen)

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