Quality products and creative advertisements – further successful campaigns by ALDI
ALDI implemented new types of marketing communication campaigns in 2012 too. An important message was that a weekend shopping can be done in ALDI in just 15 minutes because checkout is so fast. In April and May ALDI launches another campaign, this time focusing on the quality of goods in their stores and on their money-back guarantee.
For non-food products which cost more than HUF 12,500 ALDI offers a 2-month guarantee, while for cheaper products this period is unlimited. Tibor Székács, ALDI Hungary’s managing director is convinced that their messages will persuade many shoppers all over Hungary that it is worth trying ALDI.
Related news
Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >