One in two Germans save money on food
Amidst inflation, around 80 per cent of German citizens have changed their food shopping habits, a recent survey conducted by supermarket chain Tegut shows.
Most respondents are cutting spending on restaurants (74 per cent), holidays (56 per cent) or clothing (57 per cent) – closely followed by food (52 per cent).
Consumers now buy food mainly from cheaper shops (41 per cent) and less often (41 per cent). Currently, 78 per cent of respondents choose discounters as their primary shopping destination. One in three respondents spends on average €30-50 per week on food and one in four spends €70-100 per week.
The survey also shows that Germans buy less organic food (39 per cent), branded products (38 per cent), regional food (26 per cent) and fresh food (26 per cent). Only 26 per cent adhere to the same quality as before the price rise.
In Bavaria, a slighly brighter picture outlines – people here do not compromise on freshness and locality of food products.
Related news
Burger King Germany makes plant-based meals cheaper than meat
In Germany Burger King has slashed the price of all…
Read more >Vegan Food Group acquires Germany’s TofuTown
In its largest acquisition to date, Vegan Food Group has…
Read more >Eroski extends discount programme for large families
Spanish retailer Eroski has announced that it is expanding its…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >