One of the oldest yogurt brand in Hungary has been renewed

By: Trademagazin editor Date: 2018. 04. 25. 11:25

The products of Danone’s Light and Fine brand will be available this spring with a new recipe and a new look. Danone’s yogurt and kefir products will be renewed as well. Due to the change in product content, the protein content of the re-packaged yogurt family increased by 30% and its sugar content decreased.

The Danone Light and Fine brand is one of Hungary’s first yogurt brands, it has a 25 year old story. The product is one of the most famous and popular yogurt in the country, which was renewed this year. Renewal also affects the product’s formulation and packaging. The purpose of the change is to make the popular brand – following the new trends – to meet customer needs more closely.

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