Meetings and conferences

When a not very exciting conference is held next door and another similar one is held in the other end of the country, the choice is quite obvious. However, if the other one is held in a four or five star hotel with all inclusive service, sightseeing and evening programs, that is a different story. Conference tourism is one of the most dynamically developing branches of Hungarian tourist industry. Many people believe that Hungary has a good chance of becoming a popular destination in the MICA segment. MICE stands for “Meetings, Incentives, Conferences & Events”. Though the number of conferences is not growing, locations are changing. A world-wide trend is that hotels specialised in conferences are becoming more popular, while traditional locations seem to be losing their appeal. At the moment, no regulations or standards apply to hotels using the word “conference” in their names. Professional facilities offer a lot more than a conference room or hall. They have a wide range of rooms for all types of events, with technical equipment, like audio and lighting systems and projector screens. Real conference hotels .also offer programs and make travel arrangements. – We accommodate all types of events from small ones to the largest – says Gabriella Horváth, sales manager of Hunguest Hotel Pelion in Tapolca. értékesítési igazgatója. Conference tourism has several benefits. It can generate revenues in the low season and it is even more important that groups of guests come to locations which they probably would not have visited otherwise.. Many of them return and these people are usually higher than average income customers, receptive to cultural values.