One out of ten carbonated beverages are low calorie

Demand for carbonated soft drinks has not changed substantially in recent years. The total value of the market is HUF 1110 billion at present. The global health trend is reflected by our assortment. Coca-Cola Magyarország offers over 40 products. Demand for low calorie products is rising continuously, with light products accounting for over 10 percent of sales at present. Demand for new flavours has also increased in recent years. Exotic flavours are launched continuously in our Fanta product range. There are no significant differences between local and international trends. The introduction of Coke Zero in April 2008 has brought substantial momentum into the stagnating market. In our new campaign, we are focusing on the fact that Coca-Cola has been made without artificial aromas and preservatives since 1886.