Häagen-Dazs Launches Limited-Edition ‘Emily In Paris’ Ice Cream

By: Trademagazin editor Date: 2024. 08. 16. 09:44

Ice cream maker Häagen-Dazs has unveiled a new global campaign, Be More Emily, as the show Emily in Paris returns on Netflix with its fourth season on 15 August.

The campaign will see the launch of a limited-edition ice cream collection, which is now available around the world, alongside pop-up experiences and social media challenges, the company noted.

The ice cream giant noted that collaboration is ‘natural and exciting’ as the show and Häagen-Dazs are both born in America, crafted in France, and adored by fans worldwide.

Ice Cream Range

The limited-edition Emily in Paris ice cream collection features the brand’s two most popular flavours: strawberry and salted caramel.

Redesigned in Emily in Paris packaging, both flavours offer a taste experience for fans looking to savour the finer things in life, the company added.

The campaign will see the launch of a special collection of bespoke Emily in Paris cakes and creations in select Häagen-Dazs outlets around the world.

Social Media Activity

In 20 participating markets, the ‘Be More Emily’ campaign will offer a QR code on the limited-edition packaging for a chance to win exclusive prizes, including a trip to Paris.

The trip will include the ‘Paris by Emily’ travel experience from Dharma, allowing the winners to explore the city’s most iconic and charming locales.

ESM