Carbonated and still mineral waters’ market shares are converging

By: trademagazin Date: 2011. 06. 07. 10:14

Mineral water retail sales fell by 6 percent in value in April 2010-March 2011; volume sales were down 2 percent on the 900 million-litre annual market. Sales amounted to HUF 44 billion in the examined period, three quarters of which were realised in the 401-2,500m² channel. Private labels had a 31-percent market share – 3 percentage points more than a year earlier. Carbonated waters’ share from value sales was 50 percent, still mineral waters were at 43.

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