Profit below freezing

– As a result of technological development, food and material which had previously been damaged by freezing are now available in perfect quality. Frozen products are beginning to replace canned products – says Judit Pege, marketing manager of Helit Kft. The success of frozen products is a natural consequence of progress. The quality of frozen products is approaching that of fresh products which allows them to be used in catering. Rozmár Kft. offers an exceptionally wide assortment of frozen products, including sea food. The assortment of Helit Kft is comparably wide, but is composed of more traditional products. Gergely Gasztronomi Kft. has been selling quick frozen pastas for 17 years. Farm Frites specialises in all kinds of deep frozen potato products. According to István Letanóczki, country manager of McCain Foods, a distributor of potato and finger food products, finger food is a term used for savoury convenience products which can be consumed like snacks. These are practical for both restaurant owners and guests, as there is no need for long preparation, can be served even when the kitchen is no longer open and many versions can be sampled. Finger food also boosts the consumption of beverages. The products of McCain Foods are specialities, but close to Hungarian taste and can be prepared in 3 minutes. Mrs. Szöllösiné, Melinda Péchy , sales director of Marathon-Foods Kft emphasises that although their hamburgers, meat balls and other products are very popular at the moment, more classic finger foods will probably show more dynamic growth in the future. Helit Kft. which offers frozen products for practically all types of catering businesses, always points out that quality is the same as that of fresh products, while use is convenient, fast and simple. Marathon Foods always has new products sampled by restaurant owners and sometimes guests first. They also hold presentations about the best methods of preparing their products. They focus on restaurants frequented by young people and hotels where receptions are held. As very large kitchens are the primary customers of Gergely Kft., the ease of preparation and the simplicity of portioning are the main arguments used to persuade these about the advantages of their products. Farm Frites emphasises the possibility of saving time and energy when they describe their products. Speed and flexibility are two key words in this market. The future of instant food looks bright as it allows restaurant owners to save money and time, while offering an even richer menu than before.