Focus on the role of mothers: Hosszú Katinka and her mother in P&G’s “Thanks, Mom!” campaign

By: trademagazin Date: 2016. 04. 11. 11:08

The Procter & Gamble, the International Olympic Committee's global partner is pleased to announce that Hosszú Katinka, five-time world champion, world recorder swimmer and her mother, Barbara will be the Hungarian ambassador of the traditional “Thanks, Mom!” campaign at the 2016 Rio Olympic Games.

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With the “Thanks, Mom!” campaign, Procter & Gamble – in accordance with the traditions – this time appears as the committed supporter of the mothers among the partners of the Olympic Games. The campaign was first started before the 2012 London Olympic Games worldwide, with the aim to raise awareness to the sacrificing work of mothers.

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