Coca-Cola comes up with a skin beautifying soft drink, on the French market

Soft drinks giant Coca-Cola is partnering with a french drugs manufacturer to launch a new line of beauty drinks which it claims will carry weight loss and other well-being benefits.

Coca-Cola and pharmaceutical company Sanofi will begin selling the Beautific Oenobiol brand later this autumn as part of a small-scale pilot to a limited number of outlets across France.

The companies confirmed the decision following a leak by Sanofi's labour union representatives, who claimed workers were furious to see the drug maker 'spouting about beauty drinks' just a month after it announced to plans to reduce its workforce by 900.

According to a report in the Wall Street Journal the range of four Oenobiol drinks will be made of mineral water, fruit juice and nutrition additives.

They will come with claims that they 'help strengthen hair and nails, embellish skin, lose weight and improve vitality. (Les Échos – Világgazdaság Online)