It is now so important for customers to use energy-saving devices
Customers consider it important that their devices are energy efficient, however, most of them are not aware of the meaning of energy labels, and not everyone is willing to pay significantly more for machines with a better energy rating, according to recent research by the Euronics Technical Supermarket chain.
Energy consumption has been an important issue for a long time, and many people pay great attention to it, on the one hand, from the point of view of the family budget, and, on the other hand, from the point of view of environmental protection, which is increasingly coming to the fore. In addition, overhead has become a particularly relevant topic in recent months. For this very reason, Euronics was curious as to how much Hungarian customers pay attention to the energy saving of newly purchased devices when choosing, and assessed their attitude to the topic in the framework of a nationally representative research1.
During the survey, only very few people (12% in total) answered that energy saving does not, or only slightly, influences their purchasing decision. Most people (46%) choose an energy-saving machine if the device otherwise meets the most important aspects for them, but the number of those for whom this is an essential aspect is only slightly behind (42%). In this question, the majority is influenced by rising energy prices (62%), but many of them (54%) also consider environmental protection aspects. The respondents found energy saving to be particularly important for refrigerators (83%), washing machines (74%), freezers (67%) and boilers (63%), while the least important for televisions (42%) and microwave ovens (37%) . In general, in the case of both household and entertainment electronic equipment, the women respondents see the issue of energy saving as more important than the men (and therefore also the overall average).
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