Coca-Cola campaign agains obesity – Video of the day

By: Trade Horeca Date: 2013. 01. 16. 11:47

Coca-Cola's new ad, which will air during the most watched shows on CNN, FOX News, and MSNBC, will acknowledge that soda contributes to weight gain. But, of course, the spot will also make the point that obesity is the result of too many calories of any kind, and that over the years, Coke has been selling drinks with fewer calories. Though this is certainly a defensive move, it's impressive that the company's speaking out about the issue for the first time. “We have not done a good enough job in telling our story and being consistent in telling our story,” said Coca-Cola spokeswoman Diana Garza Ciarlante.

http://www.youtube.com/watch?v=zybnaPqzJ6s&feature=player_embedded

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