More direct marketing by a restructured AMC

The Agricultural Marketing Centre not only has a new form, but also a new external market strategy and appearance. József Pál managing director has told us about the details. – What effect will the restructuring of AMC have on partner companies? – No negative effects will be felt by partner enterprises. The same conditions will apply to agricultural producers as had been applied in the past. Consumers will not notice any changes either. – What are the changes in the services available to the partners of AMC? – Changes are the result of market developments, rather than the restructuring. Budgets for exhibitions will be smaller, as the role played by exhibitions is in decline. Resources will be reallocated to markets research. – Is there going to be a change in the budget for promoting Hungarian food products? – HUF 1,2 billion will be available from AMC for such programs in 2008. Another HUF 250 million has already been spent. – What is AMC going to focus on in the future? – Our domestic programs will focus primarily on promoting food from supervised, domestic production, using the KME trademark. .In our international programs, we are going to focus on direct, in-store, sales promotion efforts. We are also going to place more emphasis on “knowledge base” activities. – Are priorities going to change regarding target markets and exhibitions? – The range of target markets is going to be expanded theoretically, though our resources are insufficient. – What are the most important forms of support available to companies this year? – The most important form of support is still the possibility for our partners to appear on AMC stands at exhibitions, free of charge.