Britain’s Sainsbury’s Cuts Price Of Bread And Butter

By: Trademagazin editor Date: 2023. 05. 15. 09:38

Sainsbury’s, Britain’s second largest supermarket group, has cut the price of bread and butter, in another sign that a surge in food inflation is set to abate and even reverse in the coming months.

The group said last week it had cut the price of Sainsbury’s 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick and Toastie White loaves of bread by 11% to 75 pence.

It has also cut the price of its Sainsbury’s salted and unsalted butter to £1.89 for 250g, a 5% reduction.

“Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers,” Rhian Bartlett, Sainsbury’s food commercial director said.

Official data showed UK food prices were 19.1% higher in March than a year earlier, the biggest such rise since August 1977, while in April grocery inflation was 17.3%, according to industry data.

Food retailers have said they expect prices to rise in 2023 overall but the rate of inflation will decline through the year, with some products that have seen the sharpest rises falling in price.

ESM