Jägermeister strengthens with a Chatbot

By: Trademagazin editor Date: 2020. 07. 15. 11:31

This year’s Jägermeister’s national summer consumer promotion is now made even more exciting by a chatbot that emerges as unique in the trade market. The team of Talk-A-Bot and PROMOLAB worked on the innovative solution, while the 1080p Advertising Agency worked on the development of the complete creative material.

Jägermeister consumers have always been driven by special experiences, so the goal was to create this during the sweepstakes and the engine behind it. This summer, their national consumer promotion has already started in this spirit on July 15.