Market News
Ice cream brands are waiting for the end of the ice age
Ice cream’s “troubles” started with the energy crisis of 2022, with many stores reacting by cutting their refrigeration capacity. At the same time ice-creams have benefited from the sharp rise...
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Iced coffee quickly bounced back
The drop in iced coffee sales had already been noticeable in the last 4 months of 2022, and the trends continued for the better part of 2023. This article is...
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Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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For the green transition, some raw materials can cover the need in Hungary to a certain extent
In Hungary, there are raw materials from which the need for the green transition can be covered to a certain extent – said associate professor of the Institute of Geography...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Can people under 25 really earn more than older workers?
The tax discount for those under 25, introduced two years ago, is still the subject of debate: according to some, it had a motivating force and activated young workers, while...
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Serums here, active ingredients there
Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...
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Trenkwalder: the average hourly wage of manual workers exceeded HUF 2,000 in the first quarter
In the first quarter, the average gross hourly wage of skilled and trained workers performing physical work was HUF 2,061, which is a 15.9 percent increase compared to the HUF...
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The ancient beer that has been given a new life is made from surprising ingredients
An ancient Mesopotamian beer recipe has now been given a new lease of life as modern brewing has managed to use old bread crusts to make the drink, reducing its...
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Eroski extends discount programme for large families
Spanish retailer Eroski has announced that it is expanding its discount programme for large families to another seven stores. The group launched the support programme more than 19 years ago...
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Together for the unity of our nation – This year’s Hungarians’ Bread Program started with the Feast of Wheat Dedication
The Magyarok Kenyere – 15 million grains of wheat program opened its 2024 fundraising with the Carpathian Basin Wheat Consecration Ceremony, with the participation of nearly 400 farmers in the...
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CETIN Hungary and the University of Pécs enter into cooperation
The independent, integrated telecommunications infrastructure provider CETIN Hungary Zrt. and the Faculty of Technology and Informatics of the University of Pécs will cooperate in three priority areas in the future:...
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The Hungarian Wine Summit, the largest international wine trade meeting of the year, is approaching
April 21-25. The Hungarian Wine Summit, to be held between The five-day event aims to reposition the position of Hungary and Hungarian winemakers at the world level by expanding international...
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New wave of hair care
Citing NIQ data, Luca Varga, trade marketing manager of L’Oréal Magyarország says that the hair dye category grew by 10% in value in 2023. This article is available for reading...
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Pretenders: these four technologies will compete with artificial intelligence in 2024
Quantum technology, new semiconductors, cobalt-free batteries, space technology – these are the areas that, starting this year, will play an increasingly important role in addressing the most important challenges facing...
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Guest workers may also be needed in fish production due to the lack of domestic labor
Despite the challenges that have been observed in the fishing industry for years, 2024 holds promising opportunities. Favorable feed prices and ideal water levels paint a hopeful outlook for the...
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Can I secretly record what was said at the business meeting?
As technology advances, it becomes easier to record any conversation. Today, anyone can easily record business negotiations with a smartphone – even secretly. There can be countless reasons for making...
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Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...
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Health in everyday life
A healthy lifestyle means different things to different people, and it isn’t specifically limited to eating. This article is available for reading in Trade magazin 2024/5 Our representative survey of...
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It seems that the apricot and peach plantations survived this year’s frost waves!
The flowering of the fruit trees that arrived extremely early this year brought a surprising turn of events for the Hungarian peach growers. By the second half of April, flowering...
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Arla Foods Ingredients unveils nutritious beverage for health-conscious gamers
Danish-Swedish dairy multinational Arla Foods Ingredients debuts a high-protein beverage called Progamer. The functional drink is geared toward nutrition-conscious gamers and e-sporters who want to boost gaming performance while maintaining...
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Kaufland Bulgaria Bets On Self-Checkout Technology
Kaufland Bulgaria is investing over BGN 1 million (€511,000) in installing new self-checkouts across its store estate. Six self-service checkouts are now available to Kaufland customers at the retailer’s outlet...
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AI has potential to be game changer for fruit supply chain, say distributors
Artificial intelligence (AI) technology has the potential to be a game changer for transforming the produce and fresh fruit supply chain, according to fruit and vegetable distributors. At London’s annual...
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The processing sales price of Trappist cheese has decreased
The producer price of raw milk, expressed in national currency, decreased by 5 percent in the USA in February 2024, by 6 percent in March 2024 in New Zealand, and...
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Tesco faces uncertain future in Central Europe
Tesco’s business in Central Europe faces significant challenges. In its home market the British market leader can successfully defend market share as well as increase profits, thanks to its loyalty...
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Attention: The certification stickers of many used plant protection machines may have expired recently
The National Food Chain Safety Office (Nébih) warns producers who operate plant protection machinery that, since the introduction of the compulsory inspection system, the obligatory technical inspection of machinery over...
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Sport as a marketing supertool
Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...
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The economic index of GKI decreased in April
According to a survey conducted by GKI Gazdaságkutató – with the support of the EU – in April, both the business world and the population reported somewhat less favorable prospects...
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This is what annoys people the most while shopping
Grocery shopping is often a simple and routine activity, but certain behaviors can significantly affect the shopping experience and disturb others. A survey conducted by Treadmill Reviews revealed the behaviors...
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Waves in the company trend – the changing faces of liquidations and company formations
Even with decreasing terminations, decreasing numbers of companies in the company trend. The willingness to start a company fell by 30% in March compared to the previous month. Declining new...
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